Sportradar teams up with Huddle to distribute micro-betting and player-props products
The two aim to offer players and sportsbooks access to in-play wagering.
Huddle has partnered with Sportradar to distribute its player-props and micro-betting products through the Sportradar Unified Odds Feed.
The duo aims to “offer unique access to in-play betting” for sportsbooks worldwide, as well as for their customers.
Sportradar’s reach extends throughout North America, including several US states.
The company currently provides its products in the US and Canada, as well as to Tribes throughout the North American region. It has also expanded into LatAm and other areas around the globe.
The company provides its services “to a wide range of clients operating within these jurisdictions, advancing transparency and integrity and delivering accurate sports data to sanctioned sports betting and gaming agencies.”
Sportradar’s Unified Odds Feed offers simplified integration, accelerated data transmission and harmonized sports betting data designed to streamline trading.
Huddle said in a statement, “Huddle’s collaboration with Sportradar underscores its dedication to revolutionizing the sports betting landscape.
“By harnessing the power of cutting-edge technology and strategic partnerships, Huddle continues to set new standards in delivering their products.”
Company VP of Business Development Dylan Mitchard expressed the company’s enthusiasm for its collaboration with Sportradar.
He commented, “Huddle is incredibly excited about our distribution deal with Sportradar, a move that highlights our commitment to revolutionizing the sports betting market. By integrating our state-of-the-art player props and micro-markets into Sportradar’s Unified Odds Feed, we provide their clients with instant access to our cutting-edge betting solutions.
“This collaboration eliminates the need for any development work from Sportradar’s customers, delivering enhanced performance and a seamless betting experience. Together, we are shaping the future of in-play sports betting.”
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