Penn Entertainment expands Ticketmaster partnership to improve loyalty rewards

Penn Entertainment has announced that it has agreed to expand upon its partnership with Ticketmaster in an attempt to enhance loyalty rewards for Penn Play members. Penn Play currently hosts 30 million members and Penn Entertainment will have on-site activations at five amphitheaters across the US as per the new expanded agreement. 

Starting June 26, Penn Play members can redeem rewards for tickets to live events through Ticketmaster by connecting their Penn Play rewards and Ticketmaster accounts. 

“We’re thrilled to expand our partnership with Ticketmaster and enhance the Penn Play loyalty program by providing our members with direct access to a vast portfolio of concerts, shows and sporting events,” Penn Entertainment SVP and CMO Jennifer Weissman said. 

“This exclusive benefit further strengthens our industry-leading loyalty program, deepens our engagement with our millions of loyalty members and creates more ways for our customers to find their fun with ease.”

Penn Play users can redeem rewards into Penn Cash, which is then used to purchase tickets for live events such as concerts or sporting events. 

“Today’s fans want more than passive entertainment, they look for immersive live experiences that create connections and make them feel appreciated. Our partnership with Penn Play brings together digital engagement and real-world excitement, making it easy for fans to find the events they love,” LiveNation and Ticketmaster EVP and Global Head of ECommerce Sponsorship Frank Gutierrez said. 

Penn Entertainment made this announcement in the same month it was approached by Boyd Gaming about a possible acquisition. It would represent the largest US gambling merger since 2019 after the Eldorado Resorts and Caesars Entertainment deal.

Kirk Geller

Visit Profile

Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.