GiG enhances operations in Ontario with new platform collaboration
The provider has teamed up with Ventures Lab, marking its fourth partnership deal in the province.
Gaming Innovation Group (GiG) has entered into a new compact, within which it will support Ventures Lab’s Ontarian operations through the provision of its iGaming platform and AI tools.
Additional provisions included as part of the arrangement will allow Ventures Lab the ability to utilise GiG’s DataX and LogicX. Ventures Lab will be hoping the integration of these tools from an experienced provider within the market will enhance its player acquisition and retention capabilities. Although initially drawn up for operations in Ontario, the partnership agreement includes scope for possible geographical expansion moving forward.
Carlos Strazzer, Ventures Lab CEO spoke on the development, saying, “This collaboration will enable us to drive substantial growth and expansion leveraging GiG’s vast experience in regulated markets and their leading technology. We’re very much looking forward to delivering an unparalleled betting experience for the Ontarian market and seizing the opportunities this region holds.”
This announcement adds a fourth partner to GiG’s Ontario portfolio, enhancing its operations within the province. In March of last year, the provider also went live with sports betting in Pennsylvania and Maryland. More recently, the company launched its social sweepstakes casino platform solution, SweepX, in the US.
Commenting on this latest partnership, Andrew Cochrane, Chief Business Officer at GiG, said, “GiG is continuing to attract experienced partners who trust in our ability as the technology partner to drive efficiency and profitability in their operations.
“This agreement further underpins our powerful strategy to capitalise on the overwhelming potential within our solutions, forming strong new partnerships in core regulated markets, with the intention of reaching and exceeding our ambitious growth targets for the business.”
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