BetMakers and bet365 partner to offer fixed odds horseracing in Colorado and New Jersey
The pair have signed a two-year content and market access agreement for horseracing in the two states.
A newly announced partnership between BetMakers and bet365 will see the pair working in collaboration to supply fixed odds horseracing to bettors in Colorado and New Jersey, with the contract extending over a two-year period.
As part of this newly formed relationship between the two companies, bet365 is also now authorized to distribute all of BetMakers’ thoroughbred and harness content to its customers in Colorado, as well as all thoroughbred content provided by the group in New Jersey.
As per the contractual agreement, bet365 will contribute a market access fee and content fee, both calculated on a percentage basis.
Last spring, BetMakers Technology Group launched the first regulated US fixed-odd horseracing mobile app, as a joint venture with Monmouth Bets in New Jersey, offering fixed odds wagering on horseracing from across the country to bettors in the Garden State. Now, the group will be looking to further enhance its offerings for players in New Jersey with this latest endeavor.
BetMakers CEO, Jake Henson, commented on the new partnership with bet365, stating, “We are very excited to be launching fixed odds betting on thoroughbreds in partnership with a leading sportsbook in the US. This is a significant milestone for BetMakers and aligns with our strategy for fixed odds betting on thoroughbreds in the US. The sports betting market in the US is starting to mature and the interest from operators in horseracing as a product is expected to become even stronger.”
After initially introducing fixed odds horseracing to the state of Colorado in partnership with SIS in February, bet365 will also be hoping that this addition to its partnership portfolio will further enhance its brand awareness in both regulated state markets.
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