SCCG and PlaySpark announce strategic partnership
The companies aim to leverage SCCG’s global distribution network to introduce PlaySpark’s arcade games to new markets.
SCCG Management and PlaySpark have announced its strategic partnership, combining the business experience of SCCG with PlaySpark’s arcade games in an effort to enhance audience retention and acquisition. The collaboration will also see SCCG’s global distribution network introduced to PlaySpark’s arcade games in new markets and verticals.
“We are very excited to join forces with SCCG. At PlaySpark, we are trying to change the game of how brands engage their audiences through white-labeled arcade gaming,” PlaySpark CEO Luke Santamar said.
“Partnering with SCCG allows us to expand our footprint into the US and globally, whilst setting up strategic pathways to drive PlaySpark into other verticals. With the experience and networks of SCCG, we look forward to working together to scale PlaySpark into multiple industries.”
PlaySpark currently offers a no-code game creator tool that assists brands in building games or playable ads of its own. The solution helps to drive player engagement and drive revenue through in-game ads and rewards.
SCCG will attempt to connect its group of clients in the gaming space with PlaySpark’s cabinet, as well as using sales and strategic distribution capabilities placed in major regions of the world.
“We are delighted to partner with PlaySpark, a company that shares our vision for innovation in audience engagement. By integrating PlaySpark’s unique white-labeled arcade games into our network, we are confident that we can deliver unparalleled value to our clients,” SCCG CEO Stephen Crystal said.
“This partnership not only broadens our service offerings but also opens new avenues for growth and revenue generation for both SCCG and PlaySpark.”
The collaboration marks the fourth partnership in May of 2024 for SCCG alone, most recently having partnered with Golden Whale Productions to promote awareness of the company’s products and services.
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