Jasleen Kals joins Catena Media as VP Product
She previously held a leadership role at Fox Entertainment.
Affiliate Catena Media has named Jasleen Kals as its Vice President Product, a new role within the company structure. The company noted that this move “takes another step forward in its transition to a product-first operating model.”
The affiliate went on to describe this position by saying, “This new role further expands the core executive team that has been assembled in recent months to drive the company’s turnaround and accelerate revenue growth in the second half of the year.”
Kals worked for Fox Entertainment prior to joining Catena Media. She has experience in the industry as a customer-oriented product leader. During her time with Fox, she held a leadership role as the Executive Director of Digital Product and Strategy for the network’s news and entertainment brand, TMZ.
Throughout her career, she has headed up building, iterating and executing product-led growth strategies at the senior level, Catena said.
Catena Media Interim CEO Pierre Cadena said, “Jasleen has impressive experience in creating and building excellent products and we are delighted she is joining us. Her knowledge, leadership and drive will be central as we embed our new product-focused operating model across the organization.
“The model will prioritize the development of our best-performing products and create superior user experiences as we position the business to deliver sustainable long-term growth. Jasleen will lead the evolution and growth of Catena Media’s portfolio of outstanding assets and brands to enable us to unlock their full potential.”
Catena has also expanded its reach through a recent content and commercial media agreement with The Sporting News, a US-based sports publisher brand.
The three-year deal paves the way for Catena Media to extend its reach within the North American, and Latin American casino gaming and online sports betting markets.
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