NHRA launches PlayNHRA
PlayNHRA will provide fans a place to bet, game and engage with fantasy sports ahead of the NHRA Mission Foods Drag Racing Series.
The National Hot Rod Association (NHRA) has launched PlayNHRA, a fantasy game, gaming and betting initiative ahead of the NHRA Mission Foods Drag Racing Series.
The launch follows several partnerships undertaken by the NHRA, which will allow players to make bets on the NHRA Mission Foods Drag Racing Series by signing up for free. Bets will be able to be placed beginning with the Super Grip NHRA Thunder Valley Nationals at Bristol Dragway on July 7-9.
The NHRA has also endeavored to provide sports betting education to teams, stakeholders and employees through a partnership with IC360. NHRA VP and General Counsel Alen Cisija explained, “NHRA is committed to maintaining the integrity of our sport. By partnering with IC360, as well as licensed and regulated sportsbooks and fantasy operators, NHRA will help ensure everyone who engages with PlayNHRA will enjoy a safe and well-regulated betting and gaming environment.”
Leading up to the launch, the NHRA has also partnered with several other bodies in the industry, including with data and analytics provider ALT Sports Data earlier this week.
On the PlayNHRA launch, VP and Chief Development Officer Brad Gerber said, “This initiative will provide a destination for fans to enjoy the safest and most regulated place to bet on NHRA drag racing, participate in fantasy games and engage with our sport in so many new ways.”
In other race betting news, earlier this month NASCAR partnered with Betting Hero to research sport betting habits in North Carolina, which went live in March. As part of this launch, DraftKings collaborated with NASCAR to make its debut in the state.
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