NASCAR and Betting Hero collaborate to serve North Carolina fanbase

May 7, 2024
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In-house consumer research study showed demand for NASCAR as a betting product in the Tar Heel State.

Betting Hero and NASCAR have announced a collaboration research project, focused specifically on consumer betting tendencies in the state of North Carolina. The study was conducted in April 2024 and consisted of qualified bettors located within the state. 

Bettors involved were found to be almost three times more likely to bet on NASCAR than in previously surveyed states. 

The sport ranked behind only the NFL, NBA and MLB in betting activity by respondents, with 70% stating that they watched a race for the first time because they had placed a wager.

“Having worked closely with NASCAR to educate its fans on the betting options available to them for several years, we have long believed in the opportunity to both attract new fans to the sport and better engage existing fans through thoughtfully curated betting experiences,” Betting Hero Co-Founder and President Jai Maw said.

“As is shown in the North Carolina study conducted by our in-house consumer research division, there is a clear correlation between most fans’ enjoyment or engagement in a sporting event and their betting activity overall. However, NASCAR fans have to work a little harder than fans of other major sports to find their betting preferences due to less available markets and prop betting options on average.”

Across the 20 states that offered sports betting in March and April of 2023, NASCAR’s handle in 2024 saw 15% year-over-year growth for those months. 

Illinois, Massachusetts, Michigan and Mississippi have seen its NASCAR handle increase by at least 50% compared to the previous year. In Nevada and New York, NASCAR’s handle has doubled year over year.

“NASCAR has extremely passionate fans and we see sports betting as another way they can engage with the sport. We are excited, but not surprised, to see the success of NASCAR as an offering through the launch of sports betting in the industry’s backyard of North Carolina and are continuing to better improve the NASCAR betting product to give fans more options to responsibly engage with action on the track,” Managing Director of Sports Betting at NASCAR Joe Solosky said. 

North Carolina will be playing host once again to the Coca-Cola 600 in Charlotte on May 26, taking place at the Charlotte Motor Speedway.


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