The Indiana Fever and FanDuel sportsbook have reached a new partnership, announcing FanDuel as an official betting sponsor of the team. As part of the agreement, FanDuel will have a prominent presence on Fever social media and digital platforms along with in-arena LED signage. The FanDuel logo will have premier placement on the Fever court baseline for a majority of home games this season as well.
“We are thrilled to welcome FanDuel as an official sportsbook partner. As we look ahead to this historic season, our 25th Anniversary season, we are excited about the opportunities this partnership presents to deliver engaging and unique experiences to our rapidly expanding Fever fan base,” Indiana Fever President Dr. Allison Barber said.
As the Fever’s 25th anniversary season kicks off, the team has a new star in rookie Caitlin Clark out of Iowa University. Clark’s talents have drawn the eyes of many to women’s basketball, giving the Fever a chance to not only improve on the court, but also in aspects of business as shown with this new partnership.
In 2022, FanDuel became an official sportsbook partner of the WNBA and continued as an official daily fantasy partner, operating a daily fantasy game for the league.
“We are thrilled to partner with the Indiana Fever and look forward to engaging their passionate fans with our industry leading product. As an official sportsbook partner of the WNBA, we’re already seeing unprecedented levels of excitement for this season from our customers, and we can’t wait to support the Fever all season long,” FanDuel VP of Brand Strategy Jennifer Matthews said.
If Clark can prove that her growing stardom is justified, the Fever and WNBA as a whole may see markets for viewership and betting skyrocket to levels previously unseen. With that future in mind, the new partnership with FanDuel could be one of many seen around the league.
