Game of Thrones lottery and scratch-off developed by Scientific Games

May 15, 2024
Leer en Español

Colorado Lottery winners can receive the opportunity to visit Napa Valley, CA for The Seven Kingdoms Experience.

Scientific Games has reached a partnership with Warner Bros. Discovery Global Themed Entertainment to develop Game of Thrones-inspired instant scratch, Fast Play and iLottery games. The Colorado Lottery is the first US lottery to launch the games inspired by the HBO television series, giving players the opportunity to win prizes instantly and the chance to experience a Game of Thrones event in Napa Valley, CA. 

The Seven Kingdoms Experience event will take place in a medieval-style castle winery in 2025. Trip winners will be divided into seven “Houses”, such as House Targaryen, House Stark and House Lannister. The event will include multiple rounds of brand-immersive games, giving each trip winner a chance to earn their share of up to $7m. The trip winners will get to cheer on their own “Champion” in a live jousting tournament and one “Ruler” will be chosen from each house to play for prize money split amongst every member of the house.

“Our teams are continually innovating to make every lottery winners’ event unique and exciting. We worked with Warner Bros. Discovery Global Themed Entertainment to create an immersive Game of Thrones-themed winners experience and to deliver a top-notch winners’ event that we’ve refined over the past 17 years doing prize trips for more than 5,000 lottery players,” Scientific Games VP of Licensing Tina Hoover said. 

“Based on the response we have received and participation so far for The Seven Kingdoms Experience, we are looking into a potential second trip opportunity.”

The game achieved the highest first-week index of any of the Lottery’s $10 games launched in fiscal year 2024. It continues to lead with four-week sales surpassing all other Colorado Lottery $10 games this year and most games in other price points, placing third behind a $20 and $50 game.

“Our players are very excited to play the Game of Thrones scratch game. It's been a great addition to our game lineup, and as the sales numbers show, it is performing really well for us,” Colorado Lottery Director Tom Seaver said.   

According to Scientific Games research, the Game of Thrones brand seems to resonate best with younger adult players.


Product Spotlight

Bragg Gaming Group

Bragg Gaming Group is a global content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology.

John Connelly - Interblock preparing to launch online by the end of year

John Connelly, the Global CEO of Interblock, joins the Huddle to talk about:
- The company's conversion to the online space
- The performance of ETGs
- Interblock's new philanthropic efforts
- The trend of companies going private
- And more!

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.

As the Tribal gaming sector congregates once more in the Golden State, is it too cliché of me to suggest we are heading for a golden era of Tribal gaming? With the industry set to meet at the Indian Gaming Association t...

From The Top: Will youth be served by Sports Betting?
Two recent interviews in our Huddle podcast revealed to Las Vegas correspondent Brian Joseph just how young sports betting entrepreneurs are becoming.
The Global Gaming Awards: Rewarding Excellence
The 10th edition of the Global Gaming Awards took place in Las Vegas last year. Gaming America looks back... and ahead to this year's.
Preview: Indian Gaming Tradeshow & Convention
Gaming America looks ahead to the 2024 Indian Gaming Tradeshow & Convention and what attendees can expect when they arrive at the Anaheim Convention Centre.
888 and the US Market: A cautionary tale
Gaming America explores the risk of resting on your laurels and the challenge of remaining relevant in a rapidly expanding market.