The PGA of America and Penn Entertainment have reached a multi-year sports betting partnership, a landmark agreement as the PGA Championship will become the first major golf tournament to have an official sports betting sponsor. ESPN Bet will become the official sports betting partner of the PGA Championship through 2026 under the new agreement.
The 2024 PGA Championship will take place at Valhalla Golf Club in Louisville, KY from May 16-19.
“We are incredibly proud to partner with Penn Entertainment and immerse ESPN Bet into the spectator experience throughout the PGA Championship,” PGA of America CCO Jeff Price said.
“The added onsite presence of ESPN Bet as well as broadcast and content offerings will provide spectators with exciting new ways to enjoy and engage with all of the action during the PGA Championship.”
The Championship will also feature the ESPN Bet Members Lounge, located adjacent to the green on the par-four 13th hole. The lounge is a space available only to ESPN Bet account holders and offers views of Valhalla's newly renovated 13th green. It also includes a variety of amenities such as beverages, covered seating, a VR simulator of the 13th hole, special ESPN Bet offers for patrons on site and more.
In addition to activating onsite at the Championship, ESPN Bet will be integrated into broadcasts on ESPN networks, with betting odds and insights provided for viewers of the major. The sponsorship also includes opportunities for collaborative content across PGA of America digital media platforms. In the leadup to the Championship, ESPN Bet will have specific PGA Championship betting offers prior to and during all four rounds of competition.
“We’re pleased to be the PGA of America’s first ever gaming partner and align ESPN Bet with this prestigious men’s golf major,” Penn Interactive VP of Operations Jason Birney said.
“We look forward to accessing highly engaging touchpoints to bring ESPN Bet onto the course and into the PGA Championship broadcast on ESPN. With the PGA Championship set to take place in states where ESPN Bet operates through 2026, this partnership provides us with a great opportunity to interact with and engage golf fans.”
