Infront Bettor partners with RSI to expand its North American operations

May 7, 2024
By
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The agreement involves all the International Tennis Federation events from 2025.

Infront Bettor has signed a strategic deal with Rush Street Interactive (RSI) that will give sports fans in North America access to Infront Bettor’s portfolio.

Fans can view International Tennis Federation (ITF) events from 2025, including more than 58,000 matches from the Men’s and Women’s World Tennis Tour, the Billie Jean King Cup and the Davis Cup.

Infront Bettor said a large portion of these matches will be available through distributed video streams.

Infront Bettor Head of Sales Diogo Almeida described entering the North American market as “a significant milestone.”

Almeida elaborated by saying, “Our venture into the US betting landscape marks a significant milestone for the bold plans we have for Infront Bettor, and partnering with a key player, like RSI, in the industry is obviously the best way to significantly bolster our presence in this rapidly expanding market.

“It also ensures that fans have unmatched access to top-tier global sports events, which will be perfectly complemented with 24/7 betting opportunities through our partnership with the ITF.”

RSI offers real-money mobile and online titles in several US states. The online gaming and sports entertainment company has broadened its North American market reach to include Ontario, Canada, as well as in Colombia and Mexico.

RSI CEO Richard Schwartz commented, “This partnership is a pivotal step for us in enhancing our offering to make sure we have premium and round-the-clock coverage for our customers. We are also very proud to continue to deliver the ITF to our bettors through next year, offering an enhanced tennis package that will see us consume more events than ever before.

“We know Infront has plans to offer a more immersive tennis betting experience, adding supplementary betting markets through collecting level 2 and level 3 data, and we look forward to seeing these come to life next year.”

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