BetMGM partners with GameCode

April 12, 2024
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The partnership will see several GameCode titles delivered in Michigan and New Jersey.

BetMGM has partnered with GameCode to bring a variety of titles to BetMGM’s iGaming platform in Michigan and New Jersey. Titles expected to hit these states include those from the Boom Boom Boom, HammerCash, Super3 and Gold Gold Gold series among others, with plans to bring the complete portfolio to the platform in future.  

Boom Boom Boom has been noted specifically as a series with potential to draw in players. The American-themed game uses a five-reel, three-row video slot with a range of features, including holds and respins among others.  

On the games, BetMGM VP, Gaming Product and Content Oliver Bartlett said, “Our mission is to always innovate with in-house, exclusive content with Entain and partners like GameCode to provide our players with an iGaming experience that rises above the rest. This will continue to position us as a destination for players and first choice for suppliers of premium content.”  

GameCode CEO Matt Hanski added, “At GameCode, we focus on creating good games rather than disposable online gaming content... We aim to make an impact with each title we release and so far we do so.  

“I’m excited to announce our launch with BetMGM, introducing advanced online slot games powered by our robust in-house technology... This launch is a testament to our dedication to providing secure, reliable and immersive gaming experiences,” concluded GameCode CTO said Wojciech Ziniewicz." 

BetMGM has collaborated with a range of game developers and suppliers to provide content for its iGaming platforms in Michigan and New Jersey. In January the operator launched Star Trek: The Next Generation as part of its collaboration with Atlantic Digital, with BetMGM VP of Gaming Angus Nisbet explaining, “You've got to give yourself a chance, really, and IP partnerships and brand partnerships are just one way of doing that.” 

Another title launched more recently was Excalibur, a Vegas-themed slot designed by Entain's in-house studio Win Studios and launched in early April.

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