Fluminense and Superbet held a celebration in the Salão Nobre at Laranjeiras headquarters following the announcement of its new partnership. Superbet will represent Fluminense as a master sponsor in Brazil.
Nearly 400 guests attended the party and six models sported the new Fluminense gear with the Superbet logo.
Under the terms of the deal, the partnership will include branding rights for both men’s and women’s football for the next three seasons. The new uniforms will debut during the Colo-Colo matchup at Maracanã later today.
Fluminense President Mário Bittencourt took a moment during the celebration to reflect on the new partnership and described the deal as pivotal moment for the company.
He commented, "This is a very special night for us. A night in which a big brand in the world market bets on Fluminense. This new sponsor, which is undoubtedly the biggest in the club's history, is the consolidation of the work we have been doing over the last five years. It is also a day to celebrate that the big brands once again believe in the greatness of our favorite team.
“The arrival of this sponsorship will help us in many things, it will help in the arrival of new players, but I want to leave the message that we follow rebuilding Fluminense. The sporting results we achieved, with two international titles, are the result of work we do with great austerity, and Superbet believes in Fluminense a lot because of this. With serious work, recovery and with our feet on the ground, companies come close to Fluminense. This work rescued our credibility."
Superbet Brazil CEO Alexandre Fonseca echoed similar sentiments on its collaboration with Fluminense.
He said, "We see commitment and serious work at the club. When you meet the Fluminense team, you see the way things are done, with austerity, seriousness and commitment. For a sponsor, this is extremely important. Companies just want to invest where there is a project.”
