BetMGM has partnered with global digital identity company Prove Identity, to “enhance the security and user experience for BetMGM customers.”
Part of the collaboration involves implementing Prove Pre-Fill, which is designed to reduce sign-up abandonment rates and aid in bonus and promotion abuse prevention.
The program is currently in use at more than 1,000 businesses worldwide, including nine out of 10 of the top banks.
Prove Director of Digital Identity and Head of Sports Betting and iGaming Tom Hill commended BetMGM for its desire to give players the best experience possible.
He commented, “BetMGM is an innovator in the space, always looking to find new and compelling ways to improve the online gaming experience.
“Prove Pre-Fill is the latest example of that and allows customers to get access to the content they desire faster than ever before through the identity verification process, enabling them to take full advantage of BetMGM’s vast product offerings.”
BetMGM said it remains dedicated to offering its players safe and secure sports betting features that are easy to use.
CEO Adam Greenblatt elaborated further by saying, “We’re committed to providing customers with a seamless and secure sports betting experience, and our partnership with Prove is a testament to that safe bet.
“Prove Pre-Fill adds an extra layer of security, reduces sign-up abandonment, and improves the overall user experience by streamlining the identity verification and authentication processes. Users can now enjoy the BetMGM sports betting and casino experience faster and with greater peace of mind.”
