NFL Bans Prediction Market Commercials During Super Bowl LX
Sep 27, 2025; Dubliln, Ireland; NFL commissioner Roger Goodell during NFL Live at Whelan's Pub. Mandatory Credit: Kirby Lee-Imagn Images
The NFL is saying no to prediction market commercials during Super Bowl LX.
According to a report from Front Office Sports, prediction markets are on the “prohibited categories” list for the Super Bowl broadcast. Other banned commercial subjects for the Super Bowl include pornography and tobacco.
The ban comes amid surging popularity in the prediction market space.
NFL comes down hard on prediction markets
The NFL’s ban on prediction market commercials for Super Bowl LX should come as no surprise to any football fan. The ban has encompassed the entire 2025-2026 NFL season.
Late last year, Jeff Miller—the NFL’s executive vice president for communications, public affairs & policy, player health & safety—submitted his testimony to the House Committee on Agriculture on Thursday.
The NFL is concerned about prediction markets, believing they could threaten the “integrity” of the sport.
“Until such time that professional sports leagues and fans can be certain that effective game integrity and consumer protection measures can be enforced, sports-related events contracts should not be approved by the CFTC, and Congress should consider clarifying the definition of ‘gaming’ contracts in the prohibited categories of the Commodity Exchange Act.”
Other leagues partnering with prediction markets
The NFL seems to be the only major professional sports league without partnerships with prediction markets.
Unlike the NFL, other leagues have embraced prediction markets. Earlier this month, the NHL’s New York Rangers announced their partnership with Polymarket. In December, the Chicago Blackhawks struck a deal with Kalshi to become the first North American sports team to partner with a prediction market platform.
NBA teams are getting in on the action, too. Coinbase, which joined forces with Kalshi to offer prediction markets, is an official partner of the NBA. Coinbase is also a jersey sponsor of the Philadelphia 76ers.
Robinhood, a trading platform that offers prediction market contracts for sporting events, sponsors the Memphis Grizzlies, Miami Heat, and Washington Wizards.
However, the NCAA holds similar views to the NFL. College sports, particularly basketball, are dealing with the aftermath of a major betting scandal.
Earlier this week, federal prosecutors charged 26 people in an alleged bribery and point-shaving scandal to fix the results of games in the NCAA and CBA.
Gambling companies could still be involved in the Super Bowl broadcast
Prediction market companies like Kalshi and Polymarket will not have a presence at the Super Bowl.
However, sports betting companies will still be involved with the Super Bowl. DraftKings and FanDuel are expected to have ads run on Super Bowl Sunday. Fanatics Sportsbook already showed off its first Super Bowl ad starring Kendall Jenner.
It’s notable that DraftKings and FanDuel, two of the NFL’s exclusive U.S. sports betting partners, now offer prediction markets.
A 30-second spot in Super Bowl LX costs between $8 million and $10 million.
Fittingly, Kalshi is offering users the opportunity to trade on which brands will advertise during the Super Bowl.
Prediction markets have shown no signs of slowing down
The rise of prediction markets is a major story to watch this year.
For those in states without legal sports wagering, many are turning toward federally regulated prediction market platforms, like Kalshi and Polymarket, to bet on the outcomes of popular events in athletics, entertainment, and politics.
Kalshi recently opened an office in Washington, D.C., to strengthen its lobbying efforts at the federal level.
Super Bowl LX will be played on Sunday, Feb. 8. The game pits the New England Patriots up against the Seattle Seahawks.
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