SIS launches in Kentucky with bet365

March 26, 2024
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This will include its ebasketball product.

SIS Content Services, part of the SIS Group, has made its market entry into the state of Kentucky via a deal with long-term operator partner bet365. 

This deal will see ebasketball from SIS’ esports products being made available to players on bet365’s platform. 

SIS’ H2H Global Gaming League hosts over 150,000 events per year with the competitive gaming content being produced completely in-house in SIS’s gaming studios in Milton Keynes in the UK. 

Included features on the platform are live streaming, ESIC-trained integrity referees for every game, live caster commentary and on-screen graphics with betting prompts. 

SIS Content Services VP Michele Fischer said: “As Kentucky is a basketball state, we are confident that our ebasketball product will provide an elevated experience for the bettors on the bet365 platform.    

“Our offices are located in Louisville, so it is meaningful to be part of the sports betting infrastructure in our home state.” 

SIS Chief Executive and SIS Content Services President Richard Ames added: “To grow our esports content across the US has been an aim of ours for some time, and to be able to expand our competitive gaming product into a third US state showcases how we are well-placed to deliver engaging wagering experiences to bettors.” 

This follows on from another deal between the pair with global horseracing content being delivered to players in Colorado, offering fans access to fixed-odds horseracing betting on a licensed sports betting platform, marking the first of its kind deal in the US. 


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