SIS launches in Kentucky with bet365

March 26, 2024
By
Leer en Español

This will include its ebasketball product.

SIS Content Services, part of the SIS Group, has made its market entry into the state of Kentucky via a deal with long-term operator partner bet365. 

This deal will see ebasketball from SIS’ esports products being made available to players on bet365’s platform. 

SIS’ H2H Global Gaming League hosts over 150,000 events per year with the competitive gaming content being produced completely in-house in SIS’s gaming studios in Milton Keynes in the UK. 

Included features on the platform are live streaming, ESIC-trained integrity referees for every game, live caster commentary and on-screen graphics with betting prompts. 

SIS Content Services VP Michele Fischer said: “As Kentucky is a basketball state, we are confident that our ebasketball product will provide an elevated experience for the bettors on the bet365 platform.    

“Our offices are located in Louisville, so it is meaningful to be part of the sports betting infrastructure in our home state.” 

SIS Chief Executive and SIS Content Services President Richard Ames added: “To grow our esports content across the US has been an aim of ours for some time, and to be able to expand our competitive gaming product into a third US state showcases how we are well-placed to deliver engaging wagering experiences to bettors.” 

This follows on from another deal between the pair with global horseracing content being delivered to players in Colorado, offering fans access to fixed-odds horseracing betting on a licensed sports betting platform, marking the first of its kind deal in the US. 

State-by-State

Product Spotlight

Konami

Things get unruly in the company of some fleecy characters in the new Konami Gaming’s new Unwooly Riches slot series.
GA HUDDLE #092

The top 5 properties that changed Las Vegas

Regular Gaming America contributor Oliver Lovat joins Tim Poole on the Huddle to discuss his 5 properties that changed Las Vegas - giving every resorts an influence rating out of 10. The question is: do you agree?

GA HUDDLE #091

Peter Schoenke - Sports betting is here... but fantasy sports keeps growing

Peter Schoenke joins Tim Poole on the Huddle to discuss all things fantasy sports. His brand, RotoWire, is at the intersection of the affiliate and fantasy worlds, generating revenue from subscriptions, providing APIs to operators and via affiliate marketing. We discuss:


Within the states of Florida and California, Tribal gaming finds itself in a fascinating position. In Florida, only the Seminole Tribe, and Hard Rock, can provide mobile sports betting, with continued legal challenges f...

view-points
Viewpoints: Discussing the use of player loyalty programs
Industry experts answer Gaming America's burning questions on all things related to Tribal operators and player loyalty programs, including Rymax, CasinoTrac, OIGA, Mohegan and Choctaw Nation of Oklahoma.
52-54-fabio-ferreira
Sports betting regulation in Brazil: What can we expect?
Mattos Filho's Fabio Kujawski speaks to Gaming America about the uncertainty surrounding Brazil's roadmap to regulation and the need for a singular gaming authority.
companies-going-private
Going private: Gaming's new standard?
A state of neo-IPO: Gaming America investigates, as more and more companies come off the public market.
46-47-michael-hershman
Soloviev Group CEO: Moving to New York
The Soloviev Group, in collaboration with Mohegan, continues to wait on the NYGC for approval on its Freedom Plaza project. Gaming America spoke with Soloviev Group CEO Michael Hershman to learn more.