LuckyCasino de Glitnor Group entra en Ontario

January 15, 2024
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El lanzamiento se produce después del debut de LuckyCasino en Suecia.
La marca LuckyCasino, operada por el Grupo Glitnor, ha entrado en el mercado de Ontario, tras haberse lanzado anteriormente en Suecia.

Glitnor Group ha declarado anteriormente su intención de entrar en el mercado norteamericano, tras haber adquirido una participación del 37,5% en PlayStar en julio de 2023. La medida se produjo después de que la compañía anunciara a su nuevo CEO, Richard Brown, el mes anterior.

El cofundador del Grupo Glitnor, Jörgen Nordlund, calificó a Brown como "uno de los talentos más importantes del sector" y creía que tendría un "impacto positivo" en la empresa a medida que entrara en otros mercados.

Llevar LuckyCasino a Ontario se alinea con las intenciones actuales de la compañía de continuar su expansión global, con planes de mudarse a Latinoamérica y otros territorios europeos, así como a Norteamérica.

La mudanza a Ontario se produce más de un año y medio después de que la provincia legalizara los juegos en línea. Desde entonces, una amplia gama de operadores de iGaming han ingresado al mercado, y Peter & Sons, Hacksaw Gaming y Playzido llegaron a Ontario solo en el último mes.

El mercado es altamente competitivo y, al mismo tiempo, ofrece condiciones de mercado únicas diferentes de las que se ven en los estados estadounidenses. Kevin Dennis, vicepresidente sénior de Canadá de The Innovation Group, señaló que el modelo de concesión de licencias utilizado para el iGaming en Ontario es abierto, lo que permite "un número ilimitado de casinos en línea" y "una oportunidad de poner a prueba las aguas" en Ontario, que no necesariamente puede repetirse en ninguna otra jurisdicción. "

Para ver la entrevista completa con Dennis y el presidente y director ejecutivo de la Asociación Canadiense de Juegos (CGA), Paul Burns, consulta la edición de enero/febrero de Gaming America.

Con motivo del lanzamiento en Ontario, el director de marcas y negocios, David Schwieler, dijo: "Como colectivo, Glitnor siempre busca nuevas formas de expandir nuestro negocio ingresando a nuevos mercados regulados en todo el mundo, y el lanzamiento de LuckyCasino en Ontario sin duda creará una serie de interesantes oportunidades estratégicas para nosotros en el futuro".
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