The company has a significant presence in Europe and North America, with its games available in ten Finnish, six German and eight Norwegian casinos. Additionally seven Canadian casinos have integrated its portfolio of games into their systems.
Corporate headquarters, administration and finance functions, sales and manufacturing were moved to Las Vegas in 2020. However, the Research & Development function will remain in Drummondville, Canada – the birthplace of the company.
Bluebri prides itself in its Class II roots, believing that its commitment to legacy gaming and the nostalgia of its slot machines differentiates it from the rest of the market. While they have expanded to Class III and TLS markets, they retain over 100 Class II gaming licenses.
Some of the games that Bluberi is introducing to new markets have unique features. For instance, the company’s legacy game style, presented on a dual screen, displays the complete pay table on the second screen of the machine. Instead of a line of wagering buttons for different per-line wagers, there is a fixed bet tied to the number of paylines. Since each denomination shows its own progressive jackpot, the player can easily identify which to chase.
The company has seen most of its success in Canada and Europe but is eyeing the US market. Andrew Burke, the CEO, has cited major commercial gaming jurisdictions like Nevada and New Jersey as long-term goals. The company is also concentrating on making an impact on US-based Native American markets.
It is also working on licenses in Arizona and New Mexico. A new progressive controller has opened doors for Blueberi in Nevada’s tribal market. Burke believes that his company is set to flourish in the US once the floodgates open for it.
