Caesars’ loyalty program grows membership by 20%

Company says merger with Eldorado Resorts created largest loyalty program in the world

The merger of Eldorado Resorts and Caesars Entertainment in July created the largest gaming loyalty program in the world, the company said this week.

The Caesars Rewards loyalty program was expanded to 18 new properties, resulting in membership growth of 20%. In addition to its namesake resorts in Las Vegas and Reno, Nevada, the company noted it now has a combined network of more than 55 destinations in the U.S., including Florida, Colorado, Ohio and St. Louis.

Customers from each company’s legacy rewards programs were integrated into the expanded loyalty program, the company noted. “Members can now also use their loyalty currency anywhere in the enterprise, as well as match their status universally,” Caesars said in a statement.

“Caesars Rewards is a tremendous asset that allows us to understand the wants and needs of our customer database to more efficiently serve them,” said Anthony Carano, president and chief operating officer of Caesars Entertainment. “Now, with our expanded network of properties and partnerships throughout the company’s portfolio, Caesars Rewards members have more ways to earn, spend and redeem.”

Caesars said its loyalty program was named No. 1 in the 2020 USA TODAY 10 Best Readers’ Choice Awards for “Best Players Club” for the third consecutive year.

Michael Bartlett

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