Boyd Gaming partners with Aristocrat for player loyalty mobile app

Boyd Gaming has partnered with Aristocrat Technologies for the development of its new player loyalty mobile app: B Connected Mobile.

Aristocrat’s Customer Experience Solutions team and the Boyd interactive team joined forces to create the app, which offers engagement at home, on-the-road or on a casino floor. 

Boyd customers will be able to view account balance and tier status and activate promotional offers and drawing entries. The app includes a personalized inbox with discounts and offers.

“Thanks to our strategic partnership with Aristocrat, Boyd Gaming now has a best-in-class mobile platform that will allow us to greatly enhance the guest experience at our properties,” said Blake Rampmaier, Senior Vice President and Chief Information Officer of Boyd Gaming. “Ultimately, we will make B Connected Mobile the hub of a unique digital experience – a mobile tool that can be used as a cashless wallet, player loyalty card and hotel room key, all available from a player’s smartphone.”

Ezra Amacher

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