Caesars Entertainment partners with Keeneland and Red Mile Gaming & Racing
The agreement comes ahead of an official regulated sports betting launch in Kentucky.
Kentucky sports betting fans will soon have access to Caesars Sportsbook through a partnership between Caesars Entertainment, Keeneland and Lexington’s Red Mile Gaming & Racing. The companies will collaborate to open brick-and-mortar sportsbook locations throughout central Kentucky, pending approval from the Kentucky Horse Racing Commission.
Caesars Digital President Eric Hession said, “Keeneland and Red Mile are iconic horseracing venues with an important legacy in the state of Kentucky. Customers in the region have long enjoyed our world-class Caesars destinations and, most recently, our horseracing wagering app, Caesars Racebook.
“Working with these historic institutions provides an unmatched opportunity to reach sports and racing fans in the state, and we look forward to working with the Kentucky Horse Racing Commission as we prepare to launch later this year.”
Under the terms of the agreement, players can access the Caesars Rewards program, as well as VIP experiences and hospitality perks. Caesars Sports will represent Keeneland and Red Mile as an official sports betting partner.
Keeneland President and CEO Shannon Arvin noted that the agreement could potentially bring new fans to the sport.
Arvin said, “Keeneland’s venture with Caesars Sportsbook holds exciting potential and furthers our mission to introduce new audiences to horseracing.
“Caesars is a globally respected brand, and we value their commitment to racing and their expertise in sports wagering.”
Red Mile COO Shannon Cobb agreed and further elaborated on the group’s eagerness to partner with Caesars.
Cobb said in closing, “At Red Mile Gaming & Racing we are excited to continue introducing this historic harness track to new audiences.
“Opportunities with sports wagering on site, added to live racing, simulcasting and HHR Games accomplish goals we have worked toward for several years. Our relationships with Keeneland and Caesars in this venture could not be more valued.”
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