FanDuel named official betting operator of PGA Tour
The PGA Tour has partnered with FanDuel Sportsbook as its Official Betting Operator in a multi-year content and marketing deal.
The relationship gives FanDuel rights to advertise PGA Tour content on its platform including pre-game and post-game betting programming.
The PGA Tour will incorporate FanDuel odds-based content on its website and digital app.
“We have long admired FanDuel’s brand, product and marketing strategies as well as the leadership position it has taken since the legalization of sports betting in 2018,” said Norb Gambuzza, SVP, Media and Gaming at the PGA TOUR. “We are excited to bring FanDuel into the PGA TOUR’s Official Betting Operator program as we continue to engage new fans in this rapidly growing space.”
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