Brazil: NeoGames launches iLottery, online sport betting with Intralot do Brasil
The initial release brought 18 new titles to players in Minas Gerais.
NeoGames, in partnership with Intralot do Brasil, has released Brazil’s first regulated iLottery and online sports betting solution for Loteria Mineira, called “LotoMinas.” The launch is NeoGames’ debut into the Brazilian regulated market.
Players in Minas Gerais now have access to 18 new games, including Queen of Diamonds, Instant Keno Multiplier and VIP Platinum.
NeoGames has signed 12 deals through Pariplay to provide games and content aggregation. Among those partnerships were agreements with BetMGM to launch in Michigan and New Jersey, as well as a deal with DraftKings.
NeoGames CEO Moti Malul said: “We are excited to announce this truly groundbreaking launch in the Brazilian market, marking the go-live of a state lottery in Brazil with a full iLottery and online sports betting offering.
“We are proud to partner with such an experienced team at Intralot do Brasil, who understand the local market so well and has built a solid operation and reputation. Together we will provide online lottery and sports betting players in Minas Gerais with a first-class online gaming experience.”
Saga Business Games Inteligence and Intralot do Brasil CEO and Owner Sérgio Alvarenga said sports betting and online instant games technology represent a crucial aspect of ongoing expansion throughout the region. He also believes working with NeoGames “will advance the lottery.”
Alvarenga commented: “As a market pioneer in the Brazilian lottery market, this partnership with NeoGames, one of the industry’s most innovative iLottery providers, is truly a natural fit.
“We’re excited to offer our players a comprehensive digital program that will broaden and enhance the range of content and services that we offer them.”
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