Resorts World Las Vegas signs multi-year deal with Indochino
The partnership will include digital branding access, apparel and marketing opportunities.
Resorts World Las Vegas and Indochino have signed a multi-year marketing and apparel partnership. The deal will concentrate on establishing branded visuals throughout Resorts World Las Vegas and “suiting up the resort’s onsite staff.”
Indochino’s suits will include soon-to-launch fabrics from its Spring/Summer 2023 line, along with exclusive branded lining. Along with resort staff, Zouk Nightclub VIP hosts and management will also sport Indochino gear.
Indochino CEO Drew Green said: “As the world leader of custom made to measure apparel, we are proud to secure this unique one-of-a-kind partnership with Resorts World and Zouk. Tens of millions of people from all over the world will visit Las Vegas annually.
“With Resorts World being a premier destination on the timeless Las Vegas strip, it made perfect sense to showcase our brand and apparel across the property as they provide world-class hospitality and entertainment to their guests; a level of standard that goes hand-in-hand with the Indochino experience.”
Another term of the partnership involves Indochino sustainable product and brand integration throughout Resorts World Las Vegas. The brand will be featured in key marquee digital platforms, including on the LED Globe, Zouk Tower, screens in The District and the full East and West Tower LEDs.
Resorts World Las Vegas Head of Sponsorships and Activation Solomon Schwartz commented: “We are thrilled to be partnering with a renowned brand such as Indochino.
“We not only look for ways to elevate our guest experiences but also the experiences for our team members, and we feel this new partnership will do just that.”
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