Everi’s Venuetize partners with 1839 Labs for sports integration
The two will utilize their platforms to enhance fan engagement.
Everi Holdings’ sports, hospitality and entertainment e-commerce platform, Venuetize, has signed a strategic agreement with 1839 Labs. Through the partnership, both companies will collaborate and integrate their solutions to benefits sporting venues worldwide.
To kick off the long-term engagement, Balaton Gate Motor Speedway will welcome the initial mobile deployment and “expand the mobile experience across the property as a resort and additional hospitality projects are completed.”
The FIA-grade Formula 1 and MotoGP-compliant racetrack is scheduled to open this spring. The venue will be located less than an hour from Budapest in Hungary’s Lake Balaton region.
Everi’s EVP and FinTech Business Leader Darren Simmons described the partnership as an “important opportunity” and discussed the potential for continued company growth.
He commented: “This strategic agreement with 1839 Labs represents an important opportunity to showcase the Venuetize platform’s unique mobile-focused consumer-engagement capabilities, while also improving the platform to pursue other opportunities, with an emphasis on racetracks around the world – such as F1, NASCAR, MotoGP and other motorsports, which is a growing global market opportunity.
“As a leading mobile platform provider in the sports, venue and entertainment markets, Venuetize is an important component of our focus on mobile-first growth initiatives.”
As a subsidiary of 1839 Capital, 1839 Labs is a technology-focused venture capital firm. The group serves its clients around throughout the US and around the world by providing investment opportunities.
Group CEO JP Bonin said: “We are excited to be working with solutions that will greatly enhance the fan and team experiences while delivering new revenues to the venue owners.”
Tags/Keywords
Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.
Latest News
