Hard Rock Casino Rockford kicks off construction project with exclusive celebration
The city broke ground after a three-year casino selection process.
Hard Rock Casino Rockford has rolled out the red carpet in an invitation-only event, celebrating the initial construction of its new $310m resort. Several notable guests attended the event, including Hard Rock International representatives, Hard Rock Casino Rockford officials, local government officials and Rockford native Rick Nielsen of Cheap Trick.
Nielsen expressed his excitement at seeing the Hard Rock brand represented in his hometown.
He said: “I have called Rockford my home for my entire life, and I’m so thrilled to see Hard Rock install a little piece of rock ‘n roll in my backyard.”
Hard Rock anticipates the 65,000 square-foot casino will be completed by the winter of 2023. The venue will offer its guests a sportsbook, 1,500 slot machines and close to 60 table games featuring blackjack, roulette and craps.
Hard Rock Casino Rockford will also feature a Hard Rock Live event center that seats 1,600. The facility can serve as a concert hall or as a conference center within its 23,500 square foot space. A 250-room hotel will be added during a second phase of construction.
Once open, the casino will pay the city of Rockford a guaranteed $7m per year, with additional impact fees of 1% annual during its first two years, under the terms of a host community agreement. After two years, Hard Rock will pay 0.5% of its adjusted gross receipts per year to the city.
The first Hard Rock Café opened its doors in London in 1971. Its brand was founded on several mottos that continue to be valuable to the company today, including ‘Love All-Serve All,’ ‘Take Time To Be Kind,’ ‘Save The Planet’ and ‘All Is One.’
The Seminole Tribe of Florida acquired the Hard Rock brand in 2007. Since Hard Rock’s founding, the brand has globally expanded to include more than 250 locations.
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