TransUnion launches TruValidate fraud risk technology
The new fraud detection system will help the casino industry as a whole.
TransUnion has revealed a new fraud risk technology that can provide the casino industry and others with a way to prevent fraud. The solution is fortified by NeuroID’s behavioral analytics and it is called TruValidate.
The solution builds connections by allowing users to join a global network of 6,000 fraud and security analysts. The technology also allows 10 billion known devices and 100 million+ detailed known fraud reports to users.
TransUnion’s TruValidate device risk with behavioral analytics is also able to be configured by customers.
TransUnion SVP and head of global fraud solutions Shai Cohen said: “Leveraging the right solutions to prevent fraud and identity theft is paramount to any business.
“In today’s dynamic economy where consumers often have many choices, it’s just as important to prevent a false positive wherein a ‘good’ customer may be turned away due to faulty technology or data.”
Elements within the solution include Behavior Insights, which are powered by NeuroID and Insights Center.
Cohen continued: “With the addition of NeuroID behavioral analytics technology to the TruValidate suite of solutions, our customers have access to an array of comprehensive and integrated tools to help them improve fraud detection while ensuring false positives are mitigated earlier in the customer journey.”
First partnering in 2020, TransUnion and NeuroID teamed up to help insurance carriers but can now bring the technology to the gaming and casino industry.
NeuroID CEO added: “In addition to real-time scoring of individual applicant behavior, we also aggregate all behavior observed in an application to monitor broader behavioral trends.”
TransUnion aims to provide this solution to several industries including financial services, insurance, gaming, gambling, retail and telco.
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