Hard Rock International purchases Las Vegas casino rights

Hard Rock International has acquired the full intellectual property rights to Hard Rock Hotel and Casino in Las Vegas.

Houston-based private equity firm, Juniper Capital, purchased the rights in 2018 from Brookfield Asset Management.

Through the new acquisition, Hard Rock International will gain exclusive rights to memorabilia, signage and merchandise, in addition to intellectual property rights for affiliated restaurant and entertainment trademarks, and website domain names.

Hard Rock International will also no longer be restricted from developing, owning, licensing, managing or operating any Hard-Rock-branded casino and integrated resort within Clark County, Nevada.

Jim Allen, chairman of Hard Rock International, said: “This agreement marks an exciting chapter for Hard Rock, in Las Vegas and beyond.

“We look forward to the opportunity of enhancing our presence in Las Vegas, which will always be one of the most iconic entertainment markets in the world.”

Owain Flanders

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