J Carcamo & Associates teams up with the QCI Community
The collaboration will aid in providing drivers that will be available to the entire network.
J Carcamo & Associates has joined the Quick Custom Intelligence (QCI) Community, a network that is comprised of thousands of QCI users and works together to share its drivers with the QCI team.
J Carcamo & Associates President and Chief Brand Strategist Julia Carcamo said: “Marketing brands used to be about creativity. The more creative you were, the more successful you could be. Today’s brands are less about fun graphics and more about connecting with customers. Brands are only as meaningful as the stories that create the connection. Data is the oxygen that keeps those stories relevant.
“Having the tools that allow us to take the enormous flow of data that we have access to as brand marketers and turn it into a brand story that is easy to understand and communicate as well as actionable is invaluable for both marketers and brands.”
Carcamo wrote the book “Reel Marketing: The Art of Building a Casino Brand.” She is also the Founder of Casino Marketing Boot Camp and the Co-Founder of the Hispanic marketing firm espÑOLA. At Casino Marketing Boot Camp, Carcamo lends her brand-building experience and knowledge to casinos looking to create and manage their brands.
QCI CEO Ralph Thomas commented: “Julia is a well-known branding expert in the industry and we know she will bring many innovative ideas to help us provide enhanced value. You can visit Julia at select shows in the QCI booth.”
QCI is based in San Diego, California. The company was founded by Ralph Thomas and Andrew Cardno.
The company has additional offices in Las Vegas, St. Louis, Dallas and Phoenix.
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