Playtech, CT Interactive join forces in new distribution deal
Through this deal, CT Interactive will gain access to large segments of the Latin American gaming market.
In what has been described as a “milestone” agreement, CT Interactive has partnered up with Playtech in order to gain access to the gaming giant’s Open Platform offering.
Per the details of this agreement, CT Interactive will now be able to launch its portfolio of games, which includes titles such as Lucky Clover, 40 Treasures, Win Storm and Chilli Fruits, in a series of new markets.
Speaking on this agreement, Martin Ivanov, Director of Business Development Americas at CT Interactive, noted: “We are delighted to have sealed the deal. We believe that our fresh content will be a valuable addition to the Playtech immersive portfolio of online slots.
“This is yet another important move in our strategy to deepen our international footprint, and I’m looking forward to exploring new business opportunities with Playtech.”
This deal will allow CT Interactive to expand into a slew of new markets, specifically those in Latin America. Regions such as Peru, Mexico and Colombia will soon open up to the developer.
Andrew Muir, Sales and Marketing Manager at Playtech, went on to say: “We are happy to conclude a deal with CT Interactive. We are confident that our operators and their players will appreciate the addition of the titles to our platform.”
This announcement comes just weeks after the reveal of CT’s partnership with the Aspire Global subsidiary, Pariplay. This deal, like the one with Playtech, created a number of opportunities in Latin America for the brand.
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