Aristocrat Gaming goes big on Fremont Street
Custom video messages on Vegas canopy will debut this week.
Aristocrat Gaming on Wednesday said it has entered a partnership with the Fremont Street Experience, the six-block entertainment district located in historic Downtown Las Vegas.
The parties said Aristocrat will be the first slot manufacturer to create an invitation to play on what is billed as the world’s largest single video screen – the 136,000-square-foot canopy over the Fremont Street Experience.
The partnership will begin with a new video on the canopy’s screens, which they said will take full advantage of the canopy’s 1,500-foot length. The show highlights some of Aristocrat’s top game themes.
All Aristocrat canopy videos will end with an invitation to play the games at any of the eight hotel-casinos – Binion’s, California, Circa, the D, Four Queens, Fremont, Golden Gate and Golden Nugget – that offer direct pedestrian access off Fremont Street itself.
“At Aristocrat, we go big for our customers and with invitations to play,” Tommy O’Brien, President of Aristocrat Americas and EMEA, said in a statement. “We bring the biggest brands, the best games, and the best cabinets together to create memorable gaming experiences. Now, we are bringing our most popular games to this larger-than-life format, and what better way to continue to tell that story than with the Fremont Street Experience.”
Andrew Simon, Fremont Street Experience President and Chief Executive Officer, added: “We are proud that Aristocrat chose the world-class Viva Vision screen to share their messaging in a unique and one-of-a kind environment. Top brands are recognizing the reach of Fremont Street Experience as we attract more than 24 million annual visitors. This groundbreaking collaboration between Fremont Street Experience and Aristocrat Gaming celebrates best-of-breed gaming products and brands on the world’s largest single digital display.”
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