Hard Rock, World Wildlife Fund join forces for Earth Hour commitment

Hard Rock “went dark” across 115 of its properties, saving 391,800 kilowatts of electricity.

Hard Rock International has furthered its efforts to work toward a more sustainable future. Through a partnership with the World Wildlife Fund, the global casino brand participated in the annual Earth Hour movement. 

In practice, this saw the operator “go dark” at 115 casinos, hotels and cafes across the country, in turn saving around 391,800 kilowatts of electricity. 

This marks the third year in which Hard Rock has participated in this initiative, with 2022’s results beating those of 2021 and 2019.   

“Hard Rock is thrilled to once again team up with World Wildlife Fund and lend support to the important work they do by bringing our ‘Save The Planet’ commitment to life during Earth Hour” said Paul Pellizzari, Vice President of Global Social Responsibility for Hard Rock International. 

“We hope that through the company-wide contribution of nearly 391,800 kilowatts conserved, our Hotels, Cafes and Casinos inspire others and showcase how simple habits can help preserve nature for generations to come.”

This effort took place on March 26 across approximately half of Hard Rock’s properties, with the results only being revealed this week. 

Along with its environmental commitments, Hard Rock has been expanding its influence on the United States’ sports betting market during April. Indeed, this month has seen the gaming stalwart launch its sportsbook in the state of Arizona. 

“Arizona has a rich sports culture, and we are proud to enter the state with our great partners at Navajo Gaming,” Marlon Goldstein, Executive Managing Director and CEO for Hard Rock Digital, said in a statement. “We are excited to debut our new platform, which players of all experience levels will appreciate for its ease of use, unique features and robust gaming options. Legendary service is part of Hard Rock’s ethos, and we believe our commitment to customer support will help us stand out in this competitive market.”

Henry Moore

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