Delaware North joins AGA’s responsible gaming efforts
Hospitality company will integrate campaign onsite, via digital media.
Delaware North, a global hospitality and entertainment company, on Tuesday said it is partnering with the American Gaming Association’s (AGA) Have A Game Plan. Bet Responsibly. campaign to promote responsible sports wagering.
Delaware North also is a sustaining member of the National Council on Problem Gambling.
The AGA and Delaware North noted today’s announcement comes during Problem Gambling Awareness Month.
Delaware North operates gaming in eight states and sports wagering in Arkansas and West Virginia through its Betly platform. The company said it has operations planned to begin in several other states in 2022.
Last year, Delaware North announced a sports betting and iGaming joint venture, Gamewise, with Belgian gaming and sports betting leader Gaming1.
As a campaign partner, Delaware North will add to its current responsible gaming communications this spring by promoting Have A Game Plan onsite and via online and social channels.
Delaware North joins more than 20 partners across the sports betting ecosystem in supporting Have A Game Plan, which the AGA says promotes four principles of responsible gaming: setting a budget and sticking to it, keeping betting social, knowing the odds and playing with trusted, regulated operators.
The AGA launched Have A Game Plan in late 2019 to teach consumers the fundamentals of responsible sports betting as sports betting expands nationwide. The campaign has broad support from across the sports betting landscape, including sports leagues and teams, media companies, gaming operators and suppliers and others.
“Responsibility not only is core to Delaware North’s commitment to our customers, but essential to the sustainable growth of legal sports betting,” Delaware North Chief Corporate Affairs Officer Jack McNeill said in a statement. “We are proud to work with the AGA on this important initiative to educate fans on responsible gaming.”
AGA Senior Vice President Casey Clark added: “Delaware North’s reach across gaming, entertainment and sports adds an important voice to Have A Game Plan. We are grateful for their partnership and leadership in advancing responsible gaming and ensuring bettors have the tools to wager responsibly.”
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