PointsBet Canada trains its sights on Alberta for future expansion
With the regulatory map changing, the gaming company is eyeing opportunity in the province.
PointsBet Canada is expanding the scope of its ambitions. In this spirit it has announced the Calgary-Edmonton Corridor as a prime target for the growth of its digital sports betting operations.
In a statement, the company reiterated the strategic importance of the market, pointing out that it had the right human capital and regulatory standpoint to ensure future success for the company.
The Federal Government legalized single-game sports betting in August of last year. As well, Alberta is a prime market for the tech industry to thrive. Already it as 3,000 tech companies and up to 170,000 trained workers who can staff the industry.
Anticipating the significance of this market, PointsBet Canada signed a memorandum of understanding (MOU) with the development body, Invest Alberta. Rick Christiaanse, CEO of Invest Canada, commented on the matter: “Alberta’s competitive business environment, talent pipeline and unique infrastructure continue to elevate the province as a global tech hub. Our recent MOU with PointsBet Canada will support the company on its investment journey as PointsBet looks to Alberta as a potential destination for high-impact investment.”
The company agreed on the importance of the market. Said group CEO Scott Vanderwel on the continued strategic importance of the market: “Our mission since the very beginning has been to build a Canadian sportsbook, with Canadian employees, for the Canadian market.
“We believe that Alberta has the talent and highly skilled workforce that can help us be at the forefront of iGaming in Canada. In addition to the economic growth created by an iGaming workforce, Alberta has an even greater opportunity should it choose to pursue a regulated and competitive iGaming market in the province.”
The company – which is originally from Australia – has already made significant waves in the North American market. In Canada it has stood out with a series of partnerships that serve to raise its profile in the market: the NHL Alumni Association, Daily Faceoff, the Nation Network, and Curling Canada.
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