Kings Entertainment prepares to enter the Metaverse
Gaming company inks deal with digital asset advisory firm.
Kings Entertainment Group, parent company of global online gaming entities LottoKings and WinTrillions, on Tuesday said it intends to research and develop strategies to prepare for the next frontier of online gaming, the Metaverse.
According to the technology companies involved in the endeavor, the Metaverse will be a network of 3D virtual worlds focused on social connection.
Kings Entertainment noted the Metaverse often is described as a single, universal virtual world blending virtual and augmented reality, which will have the potential to transform the world of online gaming, as players seek increasingly sophisticated gaming experiences.
The company said in a statement it has “set its sights on the Metaverse for future expansion” by signing an agreement with an unnamed global digital asset investment and capital markets advisory firm. Kings Entertainment said it will be offering “deep blockchain expertise and a network of highly sought-after and recognized Metaverse experts with a track record of executing on projects for Fortune 500 companies, governments and digital asset offerings from the venture incubation phase to liquidity.”
In preparation for this next phase, Kings Entertainment noted it has secured a soon-to-be-announced URL and is actively exploring purchase options in the virtual Vegas City area of Decentraland.
The company also has created an internal division responsible for Metaverse initiatives, with the goal of leading the global gaming industry into this new universe.
“We are very focused on our role as innovators within the gaming industry, continually pushing the boundaries to create the next great experience for players,” Steve Budin, CEO of Kings Entertainment, said in a statement. “In 1997, when others were taking telephone sports wagers, I was developing an Internet strategy. Now, it is time to prepare for the next evolution of online entertainment, the Metaverse.”
Kings Entertainment Group describes LottoKings and WinTrillions as international online service providers for lottery, casino, and sportsbook gambling, with the ability to acquire engaged players through their lottery offerings, then engage players in a range of casino and sportsbook offerings. The company says LottoKings and WinTrillions have attracted and retained millions of player sign-ups since their inceptions.
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