RSI partners with NBA’s New Orleans Pelicans
Its BetRivers sportsbook supports the team through rebranding and updates for fans.
Rush Street Interactive (RSI) has become the official partner of the New Orleans Pelicans through its sportsbook BetRivers.
RSI has also rebranded the Chairman’s Club, now called the BetRivers Chairman Lounge, and has updated with live odds boards.
“The Pelicans partnership and BetRivers Chairman Lounge is an RSI investment to enhance fans’ watching and wagering experiences inside the Smoothie King Center, as well as emphasize our commitment to Louisiana sports throughout the state,” said Richard Schwartz, CEO of RSI.
“We are thrilled to have our BetRivers sportsbook in the Bayou State and are proud to be the official partner of the New Orleans Pelicans, with its core of young, talented players and exciting future.”
The online sports betting and casino company has displayed BetRivers signs throughout the Smoothie King Center including the front row of courtside seats to show its support for the team.
“New Orleans and Louisiana are home to some of the most passionate sports fans in the country, and it was important for us to partner with an online sportsbook such as BetRivers that delivers the high-quality experience that these fans expect and deserve,” said Dennis Lauscha, President of the New Orleans Pelicans. “We appreciate the support of RSI and BetRivers and look forward to their increased presence in the Smoothie King Center.”
BetRivers has also added former NFL wide receiver, Brandon Stokley, and Louisiana media veteran, Jimmy Ott, as brand ambassadors. Both are Louisiana natives.
Schwartz said, “We are excited to establish such strong local partnerships in Louisiana. We have a commitment to our sports betting enthusiasts to provide hometown sportsbooks with valuable and entertaining analysis from talent known locally, and we will continue to do that by building partnerships within each market where we have online sportsbooks.”
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