PokerStars enters global partnership with Red Bull Racing
The multi-year agreement is aimed at F1’s growing audience.
Red Bull Racing has announced a new and exclusive multi-year partnership with PokerStars ahead of the 2022 Formula One season.
The partnership is aimed at F1’s growing audience and features branding on the RB18 car and the race suits. Fans will have access to PokerStars’ full offering of PokerStars Casino, PokerStars and PokerStars Sports’ products.
“In our sport we see constant evolution, not only applied to the cars but also to new technologies that are focused on reaching the sport’s global fanbase to provide new and interactive experiences for them to enjoy,” said Red Bull Racing Team Principal and CEO, Christian Horner. “We are pleased to welcome PokerStars to the team as F1 enjoys a period of growth in new and existing territories and look forward to getting the 2022 season underway together.”
PokerStars is an online gambling and entertainment brand that is live in New Jersey and has operations in Latin America.
“Red Bull Racing is an ideal fit for PokerStars because it’s not just about what you offer fans and players but the ethos and vision behind how you offer it. Part of our vision for PokerStars is to create the world’s most epic casino, built on player experiences, giving our community moments they’ll never forget,” said Flutter International’s Chief Executive Officer, Dan Taylor.
“Red Bull Racing’s phenomenal success is built on their bold, innovative, and passionate ethos, which has led to incredible success both on the track and in becoming one of the world’s most popular sports brands. We’re looking forward to working with the Team and sharing further developments as the 2022 season approaches. We wish the Red Bull Racing team all the best for their new campaign.”
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