OPTX CEO: Supporting iGaming growth and market expansion

In 2024, you stated that OPTX was monitoring the growth of iGaming and sports betting; are there ways in which the company is currently assisting operators for each vertical? 

Yes, at OPTX we’re still very optimistic about the growth of online gambling and sports betting avenues, and we are actually in the process of releasing an iGaming module that will help support standalone iGaming operations with slots, marketing and player development. Not only that, we have an additional module to help land-based operators that may also offer online games, so we’re very excited about this new offering. It truly is a game changer for the iGaming space and stay tuned for the announcement of our first iGaming customer.  

Do you foresee iGaming and sports betting taking center stage at events such as G2E if it hasn’t already, or perhaps the growth seen in markets such as Canada and LatAm? 

I don’t foresee them taking center stage, but I can certainly see both becoming an equally as important module to the other solutions OPTX offers. It’s no longer a secondary offering given we have now productized an offering for iGaming specifically. It will be given the same amount of presence as every other module we operate in and believe there’s just as much opportunity, if not more, in the iGaming space for a product such as OPTX to continue to expand.  

How is OPTX growing in markets such as Canada and LatAm? 

We actually just went live in Canada with our first customer, the Saskatchewan Indian Gaming Authority. They have seven properties and we are just thrilled with their adoption of the tool, and their ability to incorporate OPTX throughout its entire operation. That was our first customer in Canada and North America to go live and we’re really, really excited about their growth. We think having a customer like the Saskatchewan Indian Gaming Authority will continue to expand our presence in Canada and eventually Latin America.  

What type of innovation is currently receiving focus from OPTX and what opportunities can this technology provide for operators and the company, as well? 

Our focus today is on automation because we see a ton of opportunities to use AI to make predictive analytics for player and machine behavior, before ultimately putting those recommendations through our automation engine. We’re really putting our resources towards AI modeling and predictions through the platform itself.  

Of course, we also ask ourselves how OPTX can continue to help operators to adapt in this gaming industry, whether through technology or building an online consumer base, etc. As technology continues to grow and as use cases around artificial intelligence continue to grow, a tool such as OPTX at its core can allow an operator – in a user-friendly way – to take all of that information, all of that data, all of those recommendations and boil it down to very specific options.  

Without a tool like OPTX, you might need teams of analysts to decipher through the information and ultimately come up with an action; then maybe you still need a tool to execute said action. We want to cut out several of those steps for the operators, allowing them to keep up with the technology and utilize OPTX to execute throughout their operations, whether that’s slots, marketing, player development, table games or iGaming.

Kirk Geller

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