Product Review: SUZOHAPP

SUZOHAPP has designed this ecosystem with the idea in mind that sports are inherently social. People like to watch sports with other people which is why they congregate in bars. SUZOHAPP aims to encourage that social experience of a bar by creating a betting atmosphere reflective of the location that customers want to be in. In the European sports betting market, almost 70% of sports betting revenue is from in-play betting. In the US, in-play betting is the industry’s greatest opportunity. SUZOHAPP has solutions to allow customers to place those in-play bets in retail settings without removing themselves from the social event by betting on their phone and instead engaging in the atmosphere. Last year, SUZOHAPP launched the SBT-500, a cashless tabletop sports betting terminal designed to fit in video poker bar slots, allowing customers to place bets while actively watching a game. This year, we are releasing an updated model that includes cash acceptance with a bill validator and cash box matching the dimensions of existing video poker machines for an easy swap, allowing customers to continue that in-play betting anonymously with cash. Additionally, SUZOHAPP is launching the SBT-750, a fully immersive and inclusive betting experience that is ADA accessible, designed to create a sports book stadium-like feeling for everyone. Lastly, SUZOHAPP is launching a handheld betting device for operators, designed by retail and restaurant industry veteran Elo Touch Solutions, that allows customers to remain anonymous but is perfectly primed to be wherever the customer is. This handheld device with a mobile printer allows bets to be placed in cash with an employee and prints a bet slip on site. All units are built with the same foundational hardware allowing updates and training to be made across the ecosystem and are supported by SUZOHAPP’s traditional kiosks: the SBT-1000 (the cashier point-of-sale) the SBT-OTC, and the payout cash redemption terminal (the CountR Silver CashIO). 

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