Gambling.com Group to acquire RotoWire
Purchase furthers Gambling.com’s designs on the US market.
Gambling.com Group has trained its sights on further expansion in the US market with the planned acquisition of the Wisconsin-based fantasy sports operator RotoWire.
The European-based marketing company will purchase RotoWire – which is owned by the eponymous Roto Sports Inc. – for an aggregate price of $27.5m. Of this, $7.5m will be deferred over the two years after purchase. The purchase price is four times RotoWire’s 2021 revenue.
The closing of the deal is expected in early January 2022.
This move by Gambling.com signals its growing presence in the US market. As well, by leveraging RotoWire’s audience, content, workforce, media partnerships, and overall goodwill among American customers, Gambling.com’s 2022 earnings are expected to rise considerably.
RotoWire is a big fish in the industry, with 100,000 paid subscribers and over 17 million web visitors in the last year.
Gambling.com is optimistic. Said group CEO, Charles Gillespie: “Over the past 25 years… the RotoWire team have produced some of the best fantasy sports content in America and have in turn embedded their business into the heart of the American sports experience.
“Commercially, the RotoWire business has three different revenue streams, each generating over $1m per year, which give it significant reach into sports media organizations as well as with advertisers and individual sports fans. These deep and long-lasting customer relationships are an ideal platform from which to capitalize on the new era of American sports – the betting and gaming era.”
Peter Schoenke, President of RotoWire, was similarly upbeat about the development and the evolution of the two respective brands, commenting: “The United States is now entering a whole new world of sports fandom and combining forces with the Gambling.com Group will accelerate RotoWire’s growth. Gambling.com Group’s resources and experience will help RotoWire rapidly advance its sports betting offerings to take full advantage of this new era.”
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