Operator bet365 launches in Missouri
The operator’s entry into Missouri marks its 16th US state as it continues widening its national gaming portfolio.
Operator bet365 has announced its official launch in Missouri, adding the state to its expanding US portfolio and marking its 16th operational jurisdiction in the country.
The company said it has also become the St. Louis Cardinals’ first-ever Official Mobile Sports Betting Partner as part of the rollout.
In its announcement, the operator highlighted the internal coordination behind the launch, noting that the expansion reflects the dedication involved in bringing its platform to a new market.
“This milestone reflects the incredible teamwork and dedication of everyone involved in bringing the bet365 experience to Missouri.”
The move adds to a series of recent US entries by the operator.
Earlier this year, bet365 launched in Kansas.The company has followed a steady expansion pattern, targeting regions where market conditions and regulatory structures allow for competitive entry.
This expansion strategy also included dual launches in Illinois and Tennessee, where bet365 extended its mobile sportsbook presence and continued product development in New Jersey.
The New Jersey market has been part of the operator’s focus through partnerships aimed at strengthening its content catalogue.
One of these collaborations enabled bet365 to offer Wazdan titles in the state, supporting its goal of diversifying available igaming content.
The company has also expanded in Canada through a partnership with Greentube in Ontario, adding new content to its offering after provincial approval allowed a broader competitive landscape for operators.
With the Missouri launch, bet365 continues to consolidate its US presence by combining market access with content-driven partnerships.
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