OpticOdds and Pragmatic Play partner to expand US player prop coverage

OpticOdds has entered a data integration partnership with Pragmatic Play to expand player prop coverage across US sports, incorporating real-time pricing and market depth into the supplier’s sportsbook platform.

The agreement will allow Pragmatic Play to use OpticOdds’ low-latency feed for player-focused betting markets in major leagues, including the NBA, NFL, and MLB. The integration aims to strengthen Pragmatic Play’s US sportsbook offering through data-driven pricing and faster market delivery.

Ryan Weinstock, CCO at OpticOdds, said: “Our mission at OpticOdds is to equip operators with fast, reliable data for every market. By partnering with Pragmatic Play Sports, we enable a significantly broader selection of US player prop markets, delivered through our comprehensive feeds. 

“The accuracy and depth of our pricing will help Pragmatic Play’s platform serve bettors with engaging player-focused wagers, without sacrificing integrity or precision.”

Gareth Crook, SVP of Sports at Pragmatic Play, said: “This latest partnership with OpticOdds expands the wide range of data feed options available to our operators. It places a particular emphasis on strengthening our US sports coverage through the addition of comprehensive player prop markets.

Good to know: Pragmatic Play has recently exited the US sweepstakes market amid mounting regulatory and legal pressure

“Working closely with Ryan and the wider OpticOdds team, we look forward to delivering a best-in-class US sports portfolio to our current and future operators.”

In a related move, OpticOdds recently expanded into alternative verticals by partnering with Rimble to provide esports and cricket content via the OpticOdds Copilot interface. 

The integration gives operators access to betting coverage across titles like CS2, League of Legends, Dota 2 and in-depth cricket markets with player-level statistics and live props. This diversification could support Pragmatic Play’s longer-term ambitions in nontraditional sports markets and reinforce their data capabilities beyond the core US leagues

Mark Sullivan

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