Mississippi sports betting handle up 156% as NFL fuels growth
Bets on football brought in $4.8m in taxable revenue.
The Mississippi Gaming Commission has announced the state’s sports betting numbers for the month of September, showing the return of the NFL season as a key factor for growth.
In total, Mississippi took $54.8m in sports betting handle last month increasing 156% from the $21.4m raised in August. Of this, taxable revenue came to $8.8m state-wide.
The largest driver for this impressive growth is undoubtedly the return of the National Football League and College football.
Of the Magnolia state’s three provinces, named by the Commission as the northern, central and coastal regions, football was the biggest revenue earner in each when compared to other individual sports.
The state’s central region saw total taxable revenue of $1.9m, $345,422 of this coming from football, $114,000 from baseball and $17,000 from basketball.
Meanwhile, in the coastal region, football raised $3.8m in taxable revenue, followed by basketball and baseball which recorded $87,000 and $107,500 respectively.
Finally, Mississippi’s northern region saw total revenue of $1.1m, with over $500,000 coming from both NFL and College football.
Outside of individual sports, parlay cards were a source of impressive revenue for the state. This is the case specifically in the Central region, in which parlays raised $1.4m for the Magnolia state.
The success of parlays confirms the statements made by Kambi SVP Trading, Simon Noy, when speaking to Gambling Insider earlier this month.
He said: “The popularity of parlays in the US has been growing at an incredible rate, and we were delighted to be able to offer the next natural step in parlay betting in time for the new football season with Game Parlays.
“In the early weeks of the season, the popularity of Game Parlays is already making an impact, with approximately 35% of NFL bettors engaging with the product.”
September also saw the state’s slots and table games handle increase from August, growing by 7.7% to $2.2bn.
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