Entain and RSI partner with the American Gaming Association for the ‘Have A Game Plan’ campaign
The two gaming giants will promote the safe gaming initiative through marketing, employee training and overall responsible gaming strategy.
Two of the United States biggest gaming companies have put their support behind the American Gaming Association’s ‘Have A Game Plan, Bet Responsibly’ campaign.
Entain and Rush Street Interactive will both support the campaign that focuses on educating sports fans about the “core principles of responsible sports betting.” These include, setting a budget and sticking to it, keeping betting social, knowing the odds, and playing with trusted operators.
Furthermore, Entain will launch an app to support the campaign, which will be found on the AGA’s campaign website. The free app will be developed by EPIC Risk Management and can also be found on the Apple and Google play store.
“Our Responsible Gambling programs and AGA’s initiatives, including Have a Game Plan, are completely aligned,” said Martin Lycka, Entain senior vice president for American Regulatory Affairs and Responsible Gambling and trustee of the Entain Foundation US.
“The more we can repeat the message of responsible gambling across multiple channels—like the Gamble Responsibly America app and Have A Game Plan—the better our customers’ experience will be.”
In regards to RSI, the company claims this commitment follows its continued and ongoing deployment of innovative responsible gaming tools within its products, such as its RushPay platform.
“As legal sports betting increases in popularity and availability, the success of the industry relies heavily on educating players about responsible gaming,” added Clark. “We’re proud to have Rush Street Interactive join us in this important endeavor.”
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