Betfred Sports to open activation tent at Denver’s Mile High Stadium

South Lawn Lounge at Empower Field will feature TVs, beer and betting.

Betfred Sports on Wednesday said it plans to open an activation tent at the South Lawn area outside Empower Field at Mile High for every Denver Broncos home game during the 2021-2022 season.

Officials with the sportsbook operator said Broncos fans 21 years or older will be able to watch football games on multiple TVs, enjoy an exclusive bar area, earn free bets and beer, and view live odds. The surrounding area will include games, a beer garden and sitting area as part of a tailgate experience.

While fans are at the tent, they can download the app and sign up for an online Betfred Sports account on betfredsports.com to receive a 100% wager match of up to $500, win or lose. The company said bettors can wager on a variety of betting types, including straight bets, in-play wagering, parlays and more all football season long.

To kick off the NFL team’s first home game, Betfred Sports will host a meet and greet at the tent with Denver Broncos alumni Rod Smith. Sports fans will be able to get signed pictures and have their photos taken with three-time All Pro selection and two-time World Champion.

“This will be a great opportunity to really interact with fans and inform attendees who Betfred Sports is and what we have to offer,” Bryan Bennett, COO of Betfred Sports, said in a statement.

Broncos chief commercial officer Mac Freeman added, “In partnership with Betfred USA Sports, Broncos fans are able to enjoy this one-of-a-kind pregame experience right outside of Empower Field at Mile High. This lounge will allow fans to engage with the team in a unique and exciting way.”

As reported by Gaming America, in recent weeks other operators have reached agreements with NFL teams to have betting lounges at their stadiums, including WynnBET with both the Indianapolis Colts and New York Jets.

Betfred USA Sports is the wholly owned US subsidiary of Betfred Group, a Warrington, United Kingdom-based bookmaker that owns and operates more than 1,500 betting shops in the UK as well as online and mobile products in the UK and Spain.

Betfred Group, founded by brothers Fred and Peter Done in 1967, created Las Vegas-based Betfred USA Sports in 2019 specifically to enter the robust and ever-expanding US sports betting market. Betfred USA Sports, a sportsbook sponsor of the Denver Broncos and Colorado Rockies, currently is a licensed operator in Iowa, Pennsylvania, Colorado and Louisiana, with Nevada, Washington, Virginia and Arizona scheduled to be added soon, pending regulatory approval.

Michael Bartlett

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