Hard Rock International to honor its 22nd annual Pinktober in support of breast cancer awareness

Hard Rock will host a number of events and offer breast cancer fighters and survivors free stays at its resorts.

Hard Rock International has today announced the launch of its 22nd annual Pinktober campaign which will take place throughout October. Via the company’s Hard Rock Heals Foundation, all Hard Rock divisions including Hard Rock cafes, hotels and casinos will take part in a campaign dedicated to supporting both survivors and fighters of breast cancer.

“As we enter our 22nd year of this campaign, we do not underestimate the importance of the continued promotion of Breast Cancer awareness and research,” said Jon Lucas, chief operating officer of Hard Rock International. “Hard Rock International is proud to lend steadfast support toward this global issue and will continue to spread the message of courage and hope among fighters, survivors and their loved ones on a local and global scale.”

Pinktober will feature a number of unique products and activities. Firstly, Hard Rock will launch limited-edition merchandise such as t-shirts and a custom made Pinktober pin. A percentage of all proceeds will go to cancer research.

Secondly, players on Hard Rock Digital’s free “Hard Rock Social Casino” game will determine how much is donated to the Hard Rock Heals foundation in honor of Pinktober. The more players spin, the more the donation amount increases.

Globally, Hard Rock properties will also begin using the color pink in their branding, including the addition of pink Fender guitars. On top of this, guests of the Hard Rock Hotel San Diego can drink pink milkshakes and cocktails to support breast cancer research. Pink cocktails will be served at the Hard Rock Hotel at Universal Orlando’s Velvet Lounge and Beach Club, Hard Rock Hotel Amsterdam and Hard Rock’s properties in Mexico and the Dominican Republic.

The company will also offer free trips and activities to fighters and survivors of breast cancer.

Henry Moore

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