Parx Interactive recruits two new brand ambassadors
Rich Gannon and Eddie Alvarez will join the mobile sportsbook’s team.
The Pennsylvania mobile sportsbook and casino, Parx Interactive, has today announced the recruitment of two new brand ambassadors. Super Bowl winner Rich Gannon and UFC fighter Eddie Alvarez will join the mobile sportsbook’s team.
Gannon and Alvarez, both Philadelphia natives, will represent Parx Interactive on social media through content including podcasts and video productions. Both will also attend a number of events on behalf of Parx Interactive.
“Associating with these two highly respected, well-known champions will continue our efforts as we witness the convergence of sports betting, sports content and social media,” said Matthew Cullen, senior vice president of Parx iGaming and sports. “We are committed to be at the leading edge of this convergence to engage sports fans and provide them with the content they demand from the names they respect.”
Gannon is a former NFL MVP and has had a 16-year career for CBS sports as a broadcaster. Eddie Alvarez holds 40 professional wins in the UFC and is one of the most well-known fighters in the sport, he was chosen as an ambassador partly due to his appeal with young adult sports fans.
“Rich Gannon is known for producing educational, engaging content as an athlete and as a TV host,” added Gil Bushkin, senior director of Parx Interactive marketing. “When we sat with Rich and heard his take on the NFL and his insider knowledge gained from 18 NFL seasons and 16 years as a national broadcaster, we knew he could deliver content our customers would love to see.”
“Eddie is well connected with his fan base and is highly respected for his knowledge and fan engagement,” concluded Parx Interactive’s Matthew Cullen. “He understands what we are all about and how to deliver to content hungry Parx fans across all our platforms.”
Gannon and Alvarez will join other brand ambassadors such as Natalie Egenolf, Dei Lynam, and radio host Sam Wilson.
Parx Interactive is a wholly owned subsidiary of Greenwood Gaming & Entertainment. The company’s platform features retail sports betting, including a 7,500 square-foot sportsbook at Parx Casino, and an iGaming mobile app that operates in Pennsylvania and New Jersey.
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