Indianapolis Colts, FanDuel partner on ticket package
The Indianapolis Colts have partnered with FanDuel for a first-of-its-kind ticket promotion that allows fans to receive FanDuel Sportsbook credits for purchasing a four-game ticket package.
The Colts are offering two four-game ticket packages at $200 each, which come with a Colts FanDuel Fan Pass. Fans 21 or older who purchase a package will receive $100 in FanDuel site credits.
Tickets are located in the Terrace Level and will be assigned 48 hours before each game.
Pack A includes Seattle, Tennessee, the New York Jets and New England, while Pack B includes the Las Angeles Rams, Houston, Jacksonville and Las Vegas.
This is the first time an NFL team has partnered with a sportsbook for a ticket package deal.
FanDuel and the Colts have an existing relationship of almost two years. FanDuel serves as the Official Fantasy Sports Partner of the Colts. As part of the agreement, FanDuel receives in-stadium digital signage and in-game promotions to digital, radio and TV advertising.
FanDuel also has a partnership with former Colts punter Pat McAfree, who appears on FanDuel podcasts.
Indiana is a significant state for FanDuel, which has a sportsbook partnership with Blue Chip Casino Hotel Spa in Michigan City, outside of Chicago.
FanDuel consistently finishes second in monthly handle in the Hoosier State behind DraftKings/theScore and their casino partner Ameristar. In recent months, FanDuel has edged DraftKings/theScore for market lead in revenue.
In June, FanDuel generated $9.2m in revenue on handle of $65m, almost all of which came online. FanDuel’s revenue was well ahead of DraftKings/theScore at $5.9m.
The return of the NFL season this fall will undoubtedly bring higher handle to the state.
The Colts’ regular season opener is September 12 against the Seattle Seahawks.
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