DRF Bets partners with award-winning jockey Irad Ortiz Jr
Promotion will run during this summer’s meet at Saratoga racetrack.
Daily Racing Form and its online and mobile wagering platform DRF Bets on Tuesday said they havepartnered with three-time Eclipse Award-winning jockey Irad Ortiz, Jr.(picured), to promote their wagering and handicapping products during the 2021 Saratoga meet.
The multi-channel sponsorship includes DRF, DRF en Español, DRF social media and DRF Bets.
Throughout the Saratoga meet, Ortiz Jr. will wear DRF logos on his pants and DRF will host behind-the-scenes videos featuring Ortiz Jr. on the DRF.com website and social media channels, as well as in print and digital advertisements.
The track in upstate New York started running on July 15 and is scheduled to finish September 6.
As part of the partnership, DRF Bets is offering a “Double Your Payout” promotion through the DRF app. Any DRF Bets member who places a wager of $10 or more on any horse ridden by Ortiz Jr. at Saratoga will have their payout doubled in the event of a winning bet.
The Double Your Payout promotion runs through July 31.
“Daily Racing Form is the most closely followed publication in our industry, and I am happy to represent DRF while I am riding,” Ortiz Jr. said in a statement. “I love DRF Formulator. It gives me the opportunity to watch the replays while I am studying the races, allowing me to take my pre-race preparation to another level.”
Daily Racing Form CEO Itay Fisher added, “We are proud to work with Irad at Saratoga and bring our customers a special opportunity to increase their winnings. Our partnership with Irad fully represents our all-in-one approach to handicapping and wagering.”
DRF is part of Sport Information Group, a New York-based B2B and B2C global omnichannel sports, technology, digital, media and wagering business, which recently merged with Affinity Gaming to create Affinity Interactive, which offers technology and proprietary sports data and intelligence to nearly 1m customers in the US alone.
Daily Racing Form was founded in 1894 for horse racing and sports enthusiasts throughout North America. DRF.com provides players with data coverage in horse racing, interactive past performances, proprietary handicapping and analytics tools, expert picks, and access to DRF Bets.
DRF Bets said it expects to add online sports betting soon.
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